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3 Essential Monthly Website Checks

In today’s digital age, a strong online presence is non-negotiable for businesses. Your website is often the first point of contact for potential customers, making it a critical component of your marketing strategy. But here’s the catch: your website isn’t a one-and-done project. It’s a dynamic platform that needs regular care and attention to thrive.

In this blog post, we’re going to explore three vital website checks that every business owner should perform regularly. These checks ensure that your website continues to serve as a powerful tool for attracting and engaging your target audience. So, whether you’re a seasoned entrepreneur or just starting your business journey, let’s delve into the essential practices that will keep your online presence in peak condition.

1. Contact Forms

A well-functioning contact form is crucial for capturing your business’s potential leads and inquiries. Regularly checking your contact form ensures that:

  • Enquiries Aren’t Getting Lost: By routinely testing the contact form, you can verify that messages are being properly received in your inbox or CRM system. This prevents the loss of valuable business opportunities.
  • User Experience: Evaluate the form’s usability. Ensure it is easy to navigate, mobile-friendly, and doesn’t ask for unnecessary information. 
  • Auto-Response: Set up an automated response to acknowledge receipt of inquiries, assuring visitors that their message has been received and will be addressed promptly. This could be in the form of a pop-up window, or a simple, clearly visible confirmation message. This adds a professional touch to your customer service.

2.Google Analytics

Google Analytics provides valuable insights into your website’s traffic and user behavior. Regularly analyzing these statistics helps you:

  • Track Website Traffic: Monitor the number of visitors, their geographical locations, and the devices they use to access your site. Understand peak visiting times to tailor your marketing efforts accordingly.
  • Identify Popular Content: Determine which pages are most visited. This in turn helps you focus on creating similar engaging content and optimize the underperforming pages.
  • Visitor Behavior: Analyze how visitors navigate through your site, identifying entry and exit points. This insight is valuable for improving the user experience and guiding visitors toward conversion goals, such as making a purchase or filling out a contact form.

3. Broken Links

Broken links (URLs that lead to non-existent pages) can harm your website’s user experience and SEO. Regularly checking for broken links ensures:

  • Smooth User Experience: Visitors won’t encounter frustrating dead ends, enhancing their browsing experience and keeping them engaged on your site.
  • Search Engine Optimization (SEO): Broken links can negatively impact your site’s SEO, leading to lower search engine rankings. By fixing broken links promptly, you maintain a healthy website structure and preserve your SEO efforts.
  • Professionalism: A website free of broken links reflects professionalism and attention to detail. It instills confidence in your visitors, indicating that your content is accurate, up to date, and reliable.

 

TIP: Use this free tool to inspect your website links. If there are any, it will give you details on where to locate them.

Fix Website Broken Links

Regularly attending to these aspects ensures that your business website remains user-friendly, reliable, and optimized for both visitors and search engines. 

Need assistance with optimizing your website’s contact form, analyzing traffic data, or fixing broken links? We’ve got you covered! Contact us today, and let’s elevate your online presence together.