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3T

Timeline: 8 Weeks
Year: 2021
Scope of Work:  Brand Identity Design, Website Design

BRAND IDENTITY & WEBSITE DESIGN

3T (Tour Tech Training) is a training course for underrepresented gender/ethnic groups in Touring & Live Music.

Our main objective for the project, was to create a brand identity synonymous with young females looking to develop their skills in touring and live music tech. The identity’s aim is to create an allure and appeal to music industry players such as artists, tour managers, recording labels, promoters and venues. It also had to encapsulate the music and tech industry by being smooth, cool, creative and hip.

The brand system we developed was a cut above the rest of the educational institutions, as it narrated the story of progression and diversity. To bring all this out, we utilized bold colours, typography and elements that accentuated something distinct and unique about the brand.

With the corporate brand identity clearly defined and finalized, we designed and developed an easy-to-navigate, simple, and clean website that showcases the storytelling and inclusiveness of the 3T brand.

Interested in working with us?