The Beverley Hotel
Brand Identity Design / WordPress Website Design / Photography / Videography
Timeline: 8 Weeks
Year: 2026
The Beverley Hotel is a boutique hotel housed in a beautifully preserved 19th-century Victorian townhouse in Victoria, London.
THE CHALLENGE – The Beverley Hotel had an outdated website and a DIY logo that no longer reflected the quality and character of the hotel. Rather than starting from scratch, the goal was to refine and evolve an identity that already had equity, retaining the hotel’s character while bringing it up to the standard guests expect the moment they walk through the door.
THE SOLUTION – We began by refining the hotel’s existing bowler hat mark into a cleaner, more contemporary logo, then built out a full visual system around it – a distinctive typographic hierarchy, a refined colour palette balancing heritage with a modern feel, and a graphic pattern language that adds personality and consistency across every touchpoint.
Photography gave guests a genuine feel for the hotel before they arrived, capturing its architecture, interiors and atmosphere as part of the core identity.
We carried this new identity through to a fully custom-designed WordPress website, built with the guest experience and search performance in mind. From discovery and booking through to arrival and stay, every touchpoint, digital and physical, now speaks the same visual language, positioning the hotel confidently in one of London’s most competitive markets.
THE RESULTS – In the first month since launch, direct bookings for The Beverley rose by 178% compared to the site’s average monthly performance beforehand.
