Colour Psychology in Hospitality Brand Design

Hotel Branding Color

Did you know that the colors used in your hotel’s brand design can have a powerful impact on guest perceptions and experiences? From calming blues that evoke serenity to vibrant oranges that stimulate energy and excitement, each colour tells a story and sets a mood. 

Here’s a glimpse into what each color represents:

Blue – Known for its calming and tranquil properties, blues evoke feelings of serenity and trust. Ideal for creating a sense of relaxation and reliability in hotel rooms and common areas.

Green – Symbolizing growth, harmony, and nature, green tones are perfect for eco-friendly and wellness-focused brands. They promote feelings of balance and rejuvenation, making them ideal for spas and health retreats.

Yellow – Radiating warmth and optimism, yellow tones are energizing and inviting. They can brighten up common areas like lobbies and dining spaces, creating a cheerful and welcoming atmosphere.

Orange – Vibrant and energetic, orange exudes enthusiasm and creativity. It’s perfect for adding a playful touch to communal spaces or promoting social interaction in bars and lounges.

Purple –  Associated with luxury, creativity, and spirituality, purples add a touch of sophistication and elegance. They’re often used in upscale hotels and boutique establishments to create a sense of indulgence and exclusivity.

White – Symbolizing purity and simplicity, white tones create a clean and timeless aesthetic. They’re commonly used in spa settings or minimalist designs to evoke a sense of tranquility.

Red – Red tones are attention-grabbing and evoke a sense of excitement and urgency. Red is often used in dining areas to stimulate appetite and create a sense of warmth and intimacy.


Notice that each color has its own unique personality and can be strategically incorporated into your brand design to evoke specific emotions and enhance the overall guest experience?

Does your brand need help with strategic use of colour in branding to influences guest emotions and behaviors? Book a free call with us to find out how we can help your hospitality business achieve this. 


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