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Creative ways hotels & spas can apply their branding

apply your branding

In the competitive hospitality landscape, branding isn’t just about logos and colour schemes; it’s about creating a cohesive experience that resonates with guests long after they’ve checked out. From the moment a guest walks through the door to the relaxation of a spa treatment, every interaction is an opportunity to reinforce your brand identity.

Here are some essential branded print collateral items and creative ways hotels and spas can apply their branding:

1. Welcome Packets

Consider curating welcome packets that go beyond the usual room key and Wi-Fi password. Include maps highlighting local attractions, personalised notes from staff members, and branded amenities such as water bottles or snacks. By offering a thoughtful welcome, you set the tone for the guest’s stay and leave a lasting impression.
The Power of Hotel Branding

2. Spa Menus

Spa treatments are all about relaxation and rejuvenation, and your spa menu should reflect that. Design spa menus with calming colours, elegant fonts, and high-quality images that evoke a sense of tranquillity. Incorporate your hotel or spa’s branding elements subtly to maintain consistency across all touchpoints.

3. Guest Feedback Forms

Feedback forms provide valuable insights into the guest experience and demonstrate your commitment to continuous improvement. Design feedback forms that align with your branding aesthetics and make it easy for guests to share their thoughts and suggestions.

4. Room Key Cards

Room key cards are often the first item guests receive upon arrival, making them an excellent branding opportunity. Customise key cards with your hotel’s logo, tagline, or a visually striking image that guests will remember throughout their stay.
Hotel Room Card Design

5. Loyalty Program Brochures

Encourage guest loyalty by promoting your hotel or spa’s loyalty program with branded brochures. Highlight the benefits of joining, such as exclusive discounts, VIP perks, and member-only events, and reinforce your brand’s value proposition throughout the brochure.

6. Reservation Confirmations

Even mundane communications like reservation confirmations present an opportunity to reinforce your brand. Customise reservation confirmations with your hotel or spa’s branding elements, such as colours, logos, and messaging, to create a cohesive brand experience from booking to checkout.

7. Gift Certificates

Gift certificates are a fantastic way to promote your hotel or spa’s services and attract new customers. Design gift certificates that showcase your brand identity and make them available for purchase both online and onsite for maximum visibility.
Hotel Stationery Design

8. Parking Passes

If your hotel offers parking facilities, branded parking passes are a simple yet effective way to extend your brand’s reach. Include your logo and contact information on parking passes to reinforce brand recall every time guests park their vehicles.

9. Informational Posters

Use informational posters strategically placed throughout your hotel or spa to educate guests about facilities, services, and local attractions. Incorporate your branding elements into the poster designs to maintain a cohesive visual identity.

By leveraging branded print collateral in creative ways, hotels and spas can enhance the guest experience, strengthen brand loyalty, and differentiate themselves in a crowded market. From welcome packets to spa menus, every touchpoint is an opportunity to leave a lasting impression and create memorable moments for guests.

If you would like to discuss how One Blue Studio can help elevate your brand presence and create stunning print materials that reflect your unique identity, get in touch with us. 

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