Your website has different layers to it. The first layer is your Home page. This is the page that will entice your potential client to give your company a chance. The next layer is your Services page. This page is what your clients will go through to check your service descriptions and see if you are the right fit for them. It is what will convert your website visitor into a client. Here are 6 essential aspects to have on your Services page.
For a Service-based business, there are many details to consider when writing a Service page. It is important to start thinking about the things that matter most to your clients and to try and communicate why your services are important to them.
Remember, this isn’t about you, it’s about the client. Focus on your potential client’s pain points and show them what the results of engaging your services will be. Do not leave them guessing what the end result will look like. Try and paint a clear picture for them. They should be able to see themselves in the future after visiting your Services page.
Now that your audience knows what problem you will solve for them and have a picture of the result, it’s time to talk them through the service delivery process. Use your industry expertise to guide your potential clients through the process of working with you. It’s important to keep the steps short, maybe 4 at most. This will help to make sure potential clients are not overwhelmed by a long process.
As you take your potential clients through the process, breaking down any industry jargon is also essential. Not all your clients will be familiar with the technical terms you use so try your best to keep things simple and direct.
Your audience knows you are trying to sell to them and they will take your words with a grain of salt. That is why it is important to add a few testimonials from clients who have used your services before. You don’t need to add the whole review, just the best parts will do the job. Adding this section shows your potential customer that people outside of your company are happy with your services. You can even add links to your social media pages for further reviews, or third party review platforms like Yell or Trust Pilot.
Okay, so you have listed the problems you help your clients with and you have outlined what they will need to do to work with you. Now it’s time to get down to the nitty gritties. Talk about your services and outline all the things that the client will get from working with you. Include detailed, descriptive sections under your services and add some sub-services too. Adding blocks of content highlighting and elaborating on specific keywords is good for SEO. You will notice the difference.
Focus on not only the physical elements of your services, but the emotional ones too, how will they feel once you provide them with your service? Take them on the complete journey from start to end. Include timelines and also put a starting price so you avoid time-wasters who will want to negotiate for discounts.
Every industry has those questions that keep popping up at every consultation. You can save both yourself and your client some time if you answer most of those questions on your Service page.
Your Services page should be memorable and provide a compelling reason why your visitors should take action. So go ahead and prompt them to take that action. It can be as simple as adding a “contact us to learn more” button. You can go a step further and add some urgency to your CTA. This can be achieved by simple messaging like “contact us today” or “Act Now”.
You should place several calls to action across your service page to constantly prompt your visitor to take action.
If you need help with creating a services page that will help turn visitors into customers, get in touch with us today. We would love to help!