Brand Strategy / Brand Identity Design / Website Design / Stationery Design

Timeline: 4 Weeks
Year: 2023

Optimal Being Retreat is a luxury spa helping guests achieve their wellness goals through a combination of holistic treatments, personalized guidance, and a serene environment.


The goal was to create a brand identity that captures their essence in a visually appealing way, truly reflecting their commitment to luxury, serenity, and holistic well-being.

THE SOLUTION – We conducted thorough research to understand Optimal Being Retreats’ values and target audience. Drawing inspiration from their serene environment and luxurious offerings, we designed a brand identity with soft, earthy tones, organic elements, and modern typography. Clear brand guidelines ensured consistency across all print material, and the website.

THE RESULTS – The new brand identity resonates well with both internal and external audiences, positioning Optimal Being Retreat as a premium destination for wellness seekers. 

Luxury Spa Logo
Spa Logo Design
Logo Design for spa
Spa Color Palette
Spa Stationery Design
Spa Business Cards
Spa Signage Design
Spa Poster Design
Optimal Being Fonts
Luxury Spa Website Design

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